A dedicated gluten-free, rice-flour bakery counter in the basement of Shibuya Scramble Square, making breads, taiyaki and sweets with no wheat, additives or white sugar, and many items are vegan and dairy-free. It is a grab-and-go bakery rather than a sit-down meal, and as a dedicated GF facility cross-contamination risk is low though not certified celiac-safe.
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Gluten-free
小麦アレルギーです。小麦は食べられません。
Komugi arerugī desu. Komugi wa taberaremasen.
I have a wheat allergy. I can't eat wheat.
普通のしょうゆには小麦が入っていますか？Does your regular soy sauce contain wheat?
GEN-TEN sits on B2F of Shibuya Scramble Square, in the food hall a few minutes' walk from Shibuya Station, and it does one thing with real conviction: bread made entirely from rice flour, for people who cannot eat wheat.
The founder, Kanami Mukumoto, built the menu after her own wheat allergy pushed her out of ordinary bakeries, and it shows in the range rather than in any single showpiece. The core "Kihon" cube breads (roughly ¥380–450) come in flavors like beet, turmeric and sweet potato; the more elaborate "Kiwami" line (¥620–640) folds in fillings such as curry or moringa. The taiyaki case rotates with the season — sakura and sweet potato in spring, plain white-bean-paste or moringa red-bean-paste versions as the year-round staples — and there is a soy-milk matcha latte if you want something to drink alongside. One recent visitor described picking up an assortment of three breads for around ¥900, a reasonable way to sample the range without committing to a full loaf.
This is a dedicated gluten-free kitchen — no wheat crosses the threshold, and staff are trained to keep gluten-containing ingredients out of the workflow entirely — which puts cross-contamination risk meaningfully lower than a "has options" bakery. It is not, however, a certified celiac facility, so diagnosed coeliacs should treat it as very low-risk rather than zero-risk. Many items are also dairy-free and vegan, though it is worth checking individual labels rather than assuming the whole case is.
There is no real seating — just four counter stools — so plan to take your bread and go rather than linger. Cards, e-money and QR payments are all accepted, so there are no cash-only surprises. The menu is Japanese-only, so it helps to know a few ingredient words, or simply point, if you are navigating without help. Its Tabelog listing currently carries a generic "status unconfirmed" flag common to corporate-run pages without a recent staff update, but customer reviews dated as recently as March 2026 — describing this same spring taiyaki and bread assortment — confirm it was still open and operating as described here.
✓ Last verified Jul 2026
Hours and details can change — please confirm before you visit.
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