A roughly century-old Yushima tavern (reopened as a bar in 1924) run by the same sake-merchant family for generations, pouring a single Akita sake brand; a selection on Tabelog's Izakaya East 100 and a study in classic izakaya manners.

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Details

Nearest station
Yushima Stn
Cuisine
Classic izakaya
Price
¥¥
Signature
Carefully measured Akita sake (a single brand) paired with classic seasonal izakaya fare

Shinsuke is what a hundred-year-old Tokyo tavern looks like when it hasn't tried to become a museum piece of itself.

The lineage goes back to 1805, when the Yabe family ran a shop measuring and selling sake by the go; after the building came down in the 1923 Great Kanto Earthquake, the family reopened it as the tavern that stands today, and it's now run by Naoji Yabe, the fourth generation behind the counter. That inheritance shows in the smallest details: Shinsuke pours exactly one sake, Ryozeki from Yuzawa in Akita Prefecture, a relationship the family has kept since the Taisho era, and it's the house's only label of any kind. Order a beer instead and it arrives in hand-blown glassware the tavern commissioned in 2015 specifically for the bottle -- a small, deliberate touch typical of a place that has clearly thought through every detail rather than let habit calcify into it. The kitchen leans toward fish and simmered classics; a steamed dish of white fish roe and sweet shrimp in a clay pot and a marinated mackerel are the kind of things regulars order without opening the menu.

Seating is split by temperament as much as by floor: the ground-floor counter is walk-in only, cash only, and fills fast with solo drinkers and after-work pairs; the second floor takes reservations (six people max) and accepts cards, better suited to a slower group meal. An English menu is on hand, which helps, since neither the sake list nor the ordering rhythm is obvious on a first visit. Go hungry, go early on a weeknight, and let the counter staff set the pace of the sake for you -- that's the whole point of a house that only pours one brand.

Last verified Jul 2026

Hours and details can change — please confirm before you visit.

UMAMI HUNT Editorial
  • Japan-based editorial team
  • Primary sources, cited
  • Variable facts dated

The UMAMI HUNT editorial desk. We work from primary sources and date every claim that can change.

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